From event apps to “event relationship managers”

Ever since mobile event apps emerged in 2008 to enhance the printed event guide in a digital form, they have steadily evolved into sophisticated interactive mediums. Enabling organizers to engage attendees with dynamic content publishing, polling, and other communication features, event apps now facilitate interactions between sponsors and attendees and networking through LinkedIn profiles, in-app messaging, and face-to-face meetings. As event apps have become mainstream, organizers still struggle with low user downloads. Even the value of apps for events is being called into question. Some in the industry question if apps have reached their potential or if improvements will just »