Game changing “business card exchange” leads to better networking and post-event engagement

Presdo has long had a passion to enrich relationships around events to deliver greater event ROI. A few years ago, among all the relationship building features we envisioned for event apps including matchmaking, messaging, and meeting scheduling, we wanted a way for participants to exchange contact information effortlessly. Contact information is crucial since relationships are successfully nurtured long after events have ended. We looked at existing approaches for contact exchange such as QR codes and badge scanning and saw many opportunities to improve on them. At the time, the high-quality experience we wanted couldn’t be supported by the technology. »

How Salesforce.com increased event ROI 10 times and what you can take away from it

On a recent flight home, I read a book telling the story of Salesforce.com, “Behind the Cloud”, written by Salesforce.com founder Marc Benioff. As many know, Salesforce.com is one of the world’s most successful companies. Here in Silicon Valley, Salesforce.com is known as a marketing and sales juggernaut because of its innovative marketing execution and well-honed sales culture. Among the many interesting stories the book shares about how the company grew from an idea to a multi-billion-dollar company, the stories I found most compelling were the ones about the importance of events to the company’ »