From event apps to “event relationship managers”

Ever since mobile event apps emerged in 2008 to enhance the printed event guide in a digital form, they have steadily evolved into sophisticated interactive mediums. Enabling organizers to engage attendees with dynamic content publishing, polling, and other communication features, event apps now facilitate interactions between sponsors and attendees and networking through LinkedIn profiles, in-app messaging, and face-to-face meetings. As event apps have become mainstream, organizers still struggle with low user downloads. Even the value of apps for events is being called into question. Some in the industry question if apps have reached their potential or if improvements will just »

Boost ticket sales with social invites

For many event organizers, growing attendance and reducing attendee churn are two key metrics that are tracked for every event. As part of their marketing budget, organizers are looking at different ways to create incentives to help find new and interested potential attendees that are not already in their marketing database and to incentivize returning attendees. With social media, the concept of “social invites” brings an innovative approach to the traditional referral model. What is a social invite? In short, a social invite is a powered-up referral link that leverages an attendee’s social contacts via messages and updates on »

Event app 2.0 - the next generation of event apps

As smartphones have permeated daily life, event organizers have taken advantage of them in the form of apps to add a powerful digital element to the event experience. Nowadays, the event app serves as a dependable workhorse, supplanting the printed event guide while boosting attendee engagement with alerts and surveys. While apps still differ in terms of overall ease-of-use, engagement levels, and cost, it is not difficult to find one that offers a set of common functions, be it agendas, maps, sponsor/exhibitor directories, social media links, or reporting capabilities. But as our other posts have noted, enterprising organizers are »

Presdo Match is now freemium: rounding out the organizer experience

This week, we’re pleased to announce the release of the free version of our product, Presdo Match. There are no limits to the free version, whether by the size of event or the number of events. Presdo has built a strong reputation with organizers by consistently delivering high engagement with our apps, ranging from 50 to 90% because of an exceptional user experience in our product. We are proud of these levels of engagement, since they are among the highest in the industry. We want to continue empowering event organizers to bring the best experience to their events. Without »

Is your event app evolving?

Event apps are one of the hottest topics in event technology these days — whether it's a new way to record attendee surveys, map locations, or facilitating connections, event apps are becoming a key component of the event experience. Experienced event professionals have been through these paradigm shifts before; they know that the new technology means new opportunities: replacing the paper agenda, increasing sponsorship opportunities, and driving more ROI through better insights from data. Apps today already offer many features, so has the innovation of apps reached its end? It can still be better. Instead of looking for lists of features, »