LinkedIn co-founder reflects on the Microsoft acquisition for the events industry

As a co-founder of LinkedIn, I received many congratulatory notes last Monday on the news that Microsoft was acquiring LinkedIn. When a small team of us started LinkedIn 13 years ago, our mission was straightforward—create an online network for the world’s professionals so they could find and maintain connections with each other. Four hundred thirty three million members later, this project reached an undeniably important milestone with the acquisition by Microsoft. Reid described the moment as a “re-founding” for LinkedIn. I am grateful to have been a part of it, and I want to congratulate all those who »

Event app 2.0 - the next generation of event apps

As smartphones have permeated daily life, event organizers have taken advantage of them in the form of apps to add a powerful digital element to the event experience. Nowadays, the event app serves as a dependable workhorse, supplanting the printed event guide while boosting attendee engagement with alerts and surveys. While apps still differ in terms of overall ease-of-use, engagement levels, and cost, it is not difficult to find one that offers a set of common functions, be it agendas, maps, sponsor/exhibitor directories, social media links, or reporting capabilities. But as our other posts have noted, enterprising organizers are »

Is your event app evolving?

Event apps are one of the hottest topics in event technology these days — whether it's a new way to record attendee surveys, map locations, or facilitating connections, event apps are becoming a key component of the event experience. Experienced event professionals have been through these paradigm shifts before; they know that the new technology means new opportunities: replacing the paper agenda, increasing sponsorship opportunities, and driving more ROI through better insights from data. Apps today already offer many features, so has the innovation of apps reached its end? It can still be better. Instead of looking for lists of features, »